How is social media marketing done?

You can start with the strategy outlined above.

Next, we recommend creating a social media workflow, which defines people’s responsibilities throughout the publishing process and implements repeatable steps and deadlines for each editorial period.

You can break down your social media team workflow into ten individual stages:

Ideation: generating ideas for your social media campaign.

Asset gathering: collecting the necessary resources for your updates.

Copywriting: creating the text-based parts of your updates.

Proofing: ensuring the updates are error-free.

Approval: getting the thumbs up for your updates.

Revising: reworking any rejected updates.

Scheduling: adding updates to your social media calendar.

Post promotion: creating awareness for your posts.

Engagement: interacting with your audience.

Analysis and learning: interpreting the data, assessing performance, informing the next batch of updates.

Then you’ll need to assign people to each stage:

If you are working for a large company, this could be seven different teams spread across multiple offices.

If you are marketing for a mom-and-pop shop, it might only be two people who do everything.

With a social media workflow in place, it’s easier to get your social media marketing done.